Garda Oto be recommended insurance customers. This is evidenced from the Net Promoter Award Loyalty Award 2010 with the title of the Net Promoter Score (NPS) Leader.
The award is given by Octovate Consulting Group and supported by Swanetwork SWA Magazine, in the Ballroom of Shangri-La Hotel, Jakarta, (05/10/2010). Methodology NPS (Net Promoter Score) was developed by Satmetrix Systems Inc., bain & Company & Reichheld. NPS is claimed as the latest methodology, practical and accurate by the Harvard Business Review and Harvard Business School.
NPS has a goal to identify the level of customer loyalty through a single question of "would you recommend the product or service to others?"
Garda Oto achieve the highest NPS on Car Insurance category is 8.0 percent. This means that the Garda Oto is the most recommended car insurance customers.
"We are very happy because this May, Garda Oto has received two awards which is a form of customer appreciation of the service. We are grateful to customers who are willing to recommend the service Garda Oto," said Lawrence Iwan Pranoto, Marketing Communications & Public Relations Head Asuransi Astra, in his official statement , (05/10/2010).
Previously, Garda Oto successfully defended the award for Best Car Insurance With Services for four consecutive years. Award named "Service Quality Gold Award" is a Marketing Magazine cooperation and Care-Centre for Customer Satisfaction & Loyalty, consultant agencies in the field of service and customer satisfaction.
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